diff --git a/docs/content/docs/analytics-dashboard/alerts.mdx b/docs/content/docs/analytics-dashboard/alerts.mdx
index f14c89d2c..35bcb058b 100644
--- a/docs/content/docs/analytics-dashboard/alerts.mdx
+++ b/docs/content/docs/analytics-dashboard/alerts.mdx
@@ -31,7 +31,7 @@ To configure these, go to your **Account Settings** and follow the instructions
 
 ## Creating an Alert
 
-1.  Navigate to your project's dashboard and click on the **Alerts** tab.
+1.  Navigate to your project's **Settings** and click on the **Alerts** tab.
 2.  Click the **Add Alert** button.
 3.  Configure the alert settings:
     - **Name**: A descriptive name for your alert (e.g., "High Traffic Warning").
@@ -54,7 +54,7 @@ You can create alerts based on the following metrics:
 
 ## Managing Alerts
 
-Once created, your alerts will appear in a list on the Alerts tab.
+Once created, your alerts will appear in a list on the Alerts tab in your project settings.
 
 - **Edit**: Click the **Pencil** icon to modify the alert's threshold or settings.
 - **Delete**: Click the **Trash** icon to remove the alert permanently.
diff --git a/docs/content/docs/sitesettings/embed-your-analytics-dashboard-into-your-website.mdx b/docs/content/docs/sitesettings/embed-your-analytics-dashboard-into-your-website.mdx
index 6ff1dd00a..8207ed49b 100644
--- a/docs/content/docs/sitesettings/embed-your-analytics-dashboard-into-your-website.mdx
+++ b/docs/content/docs/sitesettings/embed-your-analytics-dashboard-into-your-website.mdx
@@ -42,7 +42,7 @@ Here is a list of all available options:
 
 - `theme`: `light` or `dark` - the theme of the dashboard.
 - `lng`: language to display the dashboard in. Supported languages: `en`, `uk`, `pl`, `de`, `fr`. Defaults to user's browser language.
-- `tab`: `traffic`, `performance`, `profiles`, `funnels`, `sessions`, `errors`, `goals`, `experiments`, `featureFlags`, `alerts`, `captcha`, `ai` - the default tab to show. By default, the traffic tab is shown.
-- `tabs`: `traffic`, `performance`, `profiles`, `funnels`, `sessions`, `errors`, `goals`, `experiments`, `featureFlags`, `alerts`, `captcha`, `ai` - a comma-separated list of tabs that should be accessible in dashboard. Example: `tabs=traffic,performance,sessions` will only show the traffic, performance and sessions tabs. By default, all tabs are shown.
+- `tab`: `traffic`, `performance`, `profiles`, `funnels`, `sessions`, `errors`, `goals`, `experiments`, `featureFlags`, `captcha`, `ai` - the default tab to show. By default, the traffic tab is shown.
+- `tabs`: `traffic`, `performance`, `profiles`, `funnels`, `sessions`, `errors`, `goals`, `experiments`, `featureFlags`, `captcha`, `ai` - a comma-separated list of tabs that should be accessible in dashboard. Example: `tabs=traffic,performance,sessions` will only show the traffic, performance and sessions tabs. By default, all tabs are shown.
 - `embedded` - if set to `true`, header, footer and any marketing CTAs will be hidden.
 - `password` - if your dashboard is password-protected, you can pass the password as a query parameter. Example: `password=yourpassword`, this way the dashboard will be unlocked without the need to enter the password.
diff --git a/docs/content/docs/sitesettings/get-traffic-alerts.mdx b/docs/content/docs/sitesettings/get-traffic-alerts.mdx
index 855d5551c..3f75ebc00 100644
--- a/docs/content/docs/sitesettings/get-traffic-alerts.mdx
+++ b/docs/content/docs/sitesettings/get-traffic-alerts.mdx
@@ -22,8 +22,9 @@ After you connected your integration, all the alerts will be sent there. You can
 To set up an alert,
 
 1. Go to your website's analytics page.
-2. Navigate to the "Alerts" tab.
-3. Click on the "Add alert" button.
+2. Open the project **Settings** (gear icon in the sidebar).
+3. Navigate to the **Alerts** tab.
+4. Click on the "Add alert" button.
 
 <img alt="Alerts screen" src="/docs/img/sitesettings/set_up_alert.png" />
 
@@ -36,4 +37,4 @@ When you click on the "Add alert" button, you will see a screen where you can cr
 - when the number of users on your website is less than 5 during the last 24 hours
 - ... and more
 
-From the same "Alerts" tab you can also see the list of all the alerts you have set up and the last time they triggered. You can edit or delete them by clicking on the "Edit" or "Delete" buttons.
+From the same "Alerts" tab in project settings you can also see the list of all the alerts you have set up and the last time they triggered. You can edit or delete them by clicking on the "Edit" or "Delete" buttons.
diff --git a/web/app/api/api.server.ts b/web/app/api/api.server.ts
index 0b3452878..ed0fb78bf 100644
--- a/web/app/api/api.server.ts
+++ b/web/app/api/api.server.ts
@@ -1,4 +1,3 @@
-import { Alerts } from '~/lib/models/Alerts'
 import { Auth } from '~/lib/models/Auth'
 import { User } from '~/lib/models/User'
 import {
@@ -1419,32 +1418,6 @@ export async function getGoalChartServer(
   )
 }
 
-// ============================================================================
-// MARK: Alerts API (Deferred Loading)
-// ============================================================================
-
-export interface AlertsResponse {
-  results: Alerts[]
-  total: number
-}
-
-export async function getProjectAlertsServer(
-  request: Request,
-  projectId: string,
-  take = 25,
-  skip = 0,
-): Promise<ServerFetchResult<AlertsResponse>> {
-  const params = new URLSearchParams({
-    take: String(take),
-    skip: String(skip),
-  })
-
-  return serverFetch<AlertsResponse>(
-    request,
-    `alert/project/${projectId}?${params.toString()}`,
-  )
-}
-
 // ============================================================================
 // MARK: Funnels API (Deferred Loading)
 // ============================================================================
diff --git a/web/app/lib/constants/index.ts b/web/app/lib/constants/index.ts
index 233e4c746..a5a761ad1 100644
--- a/web/app/lib/constants/index.ts
+++ b/web/app/lib/constants/index.ts
@@ -506,7 +506,6 @@ const PRODUCTION_PROJECT_TABS = {
   goals: 'goals',
   experiments: 'experiments',
   featureFlags: 'featureFlags',
-  alerts: 'alerts',
   captcha: 'captcha',
   ai: 'ai',
 } as const
diff --git a/web/app/pages/Project/tabs/Alerts/ProjectAlertsSettings.tsx b/web/app/pages/Project/Settings/Alerts/ProjectAlertsSettings.tsx
similarity index 98%
rename from web/app/pages/Project/tabs/Alerts/ProjectAlertsSettings.tsx
rename to web/app/pages/Project/Settings/Alerts/ProjectAlertsSettings.tsx
index 23118ccaf..b71a9c5b0 100644
--- a/web/app/pages/Project/tabs/Alerts/ProjectAlertsSettings.tsx
+++ b/web/app/pages/Project/Settings/Alerts/ProjectAlertsSettings.tsx
@@ -389,17 +389,15 @@ const ProjectAlertsSettings = ({
         showSearchButton={false}
         showRefreshButton={false}
         showPeriodSelector={false}
-        leftContent={
-          <Text
-            as='h2'
-            size='xl'
-            weight='bold'
-            className='wrap-break-word break-all'
-          >
-            {title}
-          </Text>
-        }
       />
+      <Text
+        as='h2'
+        size='xl'
+        weight='bold'
+        className='wrap-break-word break-all'
+      >
+        {title}
+      </Text>
       <fetcher.Form
         method='POST'
         action={`/projects/${projectId}`}
diff --git a/web/app/pages/Project/tabs/Alerts/ProjectAlertsView.tsx b/web/app/pages/Project/Settings/Alerts/ProjectAlertsView.tsx
similarity index 83%
rename from web/app/pages/Project/tabs/Alerts/ProjectAlertsView.tsx
rename to web/app/pages/Project/Settings/Alerts/ProjectAlertsView.tsx
index 331c85b18..fedd24977 100644
--- a/web/app/pages/Project/tabs/Alerts/ProjectAlertsView.tsx
+++ b/web/app/pages/Project/Settings/Alerts/ProjectAlertsView.tsx
@@ -17,30 +17,18 @@ import {
   FileTextIcon,
   BellSlashIcon,
 } from '@phosphor-icons/react'
-import { useMemo, useState, useEffect, useRef, Suspense, use } from 'react'
+import { useMemo, useState, useEffect, useRef } from 'react'
 import { useTranslation } from 'react-i18next'
-import {
-  Link,
-  useSearchParams,
-  useFetcher,
-  useLoaderData,
-  useRevalidator,
-} from 'react-router'
+import { Link, useSearchParams, useFetcher } from 'react-router'
 import { toast } from 'sonner'
 
-import type { AlertsResponse } from '~/api/api.server'
 import { QUERY_METRIC, PLAN_LIMITS, DEFAULT_ALERTS_TAKE } from '~/lib/constants'
 import { Alerts } from '~/lib/models/Alerts'
 import PaidFeature from '~/modals/PaidFeature'
 import { useAuth } from '~/providers/AuthProvider'
-import { useCurrentProject } from '~/providers/CurrentProjectProvider'
-import type {
-  ProjectLoaderData,
-  ProjectViewActionData,
-} from '~/routes/projects.$id'
+import type { ProjectViewActionData } from '~/routes/projects.$id'
 import { Badge, type BadgeProps } from '~/ui/Badge'
 import Button from '~/ui/Button'
-import LoadingBar from '~/ui/LoadingBar'
 import Modal from '~/ui/Modal'
 import Pagination from '~/ui/Pagination'
 import StatusPage from '~/ui/StatusPage'
@@ -48,7 +36,6 @@ import { Text } from '~/ui/Text'
 import routes from '~/utils/routes'
 
 import ProjectAlertsSettings from './ProjectAlertsSettings'
-import { LoaderView } from '../../View/components/LoaderView'
 
 const NoNotificationChannelSet = () => {
   const { t } = useTranslation('common')
@@ -255,56 +242,29 @@ const AlertRow = ({
   )
 }
 
-interface DeferredAlertsData {
-  alertsData: AlertsResponse | null
-}
-
-function AlertsDataResolver({
-  children,
-}: {
-  children: (data: DeferredAlertsData) => React.ReactNode
-}) {
-  const { alertsData: alertsDataPromise } = useLoaderData<ProjectLoaderData>()
-  const alertsData = alertsDataPromise ? use(alertsDataPromise) : null
-  return <>{children({ alertsData })}</>
-}
-
-function ProjectAlertsWrapper() {
-  return (
-    <Suspense fallback={<LoaderView />}>
-      <AlertsDataResolver>
-        {(deferredData) => <ProjectAlertsInner deferredData={deferredData} />}
-      </AlertsDataResolver>
-    </Suspense>
-  )
-}
-
-interface ProjectAlertsInnerProps {
-  deferredData: DeferredAlertsData
+interface ProjectAlertsProps {
+  projectId: string
+  projectRole?: string
 }
 
-const ProjectAlertsInner = ({ deferredData }: ProjectAlertsInnerProps) => {
-  const { id, project } = useCurrentProject()
-  const revalidator = useRevalidator()
+const ProjectAlertsInner = ({ projectId, projectRole }: ProjectAlertsProps) => {
+  const id = projectId
   const { t } = useTranslation()
   const { user, isAuthenticated } = useAuth()
   const [isPaidFeatureOpened, setIsPaidFeatureOpened] = useState(false)
   const [searchParams, setSearchParams] = useSearchParams()
-  const isEmbedded = searchParams.get('embedded') === 'true'
   const fetcher = useFetcher<ProjectViewActionData>()
   const lastHandledData = useRef<ProjectViewActionData | null>(null)
 
   // Track if we're in pagination mode
   const [isSearchMode, setIsSearchMode] = useState(false)
-  const [total, setTotal] = useState(() => deferredData.alertsData?.total || 0)
-  const [alerts, setAlerts] = useState<Alerts[]>(
-    () => deferredData.alertsData?.results || [],
-  )
+  const [total, setTotal] = useState(0)
+  const [alerts, setAlerts] = useState<Alerts[] | null>(null)
   const [page, setPage] = useState(1)
 
   const [error, setError] = useState<string | null>(null)
 
-  const isLoading = revalidator.state === 'loading' || fetcher.state !== 'idle'
+  const isLoading = fetcher.state !== 'idle'
 
   const pageAmount = Math.ceil(total / DEFAULT_ALERTS_TAKE)
 
@@ -312,7 +272,7 @@ const ProjectAlertsInner = ({ deferredData }: ProjectAlertsInnerProps) => {
   const isLimitReached = isAuthenticated && total >= limits?.maxAlerts
 
   // Check if user has permission to view alerts
-  const canManageAlerts = project?.role === 'owner' && isAuthenticated
+  const canManageAlerts = projectRole === 'owner' && isAuthenticated
 
   // Get active alert from URL params
   const activeAlertId = searchParams.get('alertId')
@@ -326,18 +286,6 @@ const ProjectAlertsInner = ({ deferredData }: ProjectAlertsInnerProps) => {
     return newSearchParams.toString()
   }, [searchParams])
 
-  // Sync state when loader provides new data
-  useEffect(() => {
-    if (
-      deferredData.alertsData &&
-      revalidator.state === 'idle' &&
-      !isSearchMode
-    ) {
-      setAlerts(deferredData.alertsData.results || [])
-      setTotal(deferredData.alertsData.total || 0)
-    }
-  }, [revalidator.state, deferredData.alertsData, isSearchMode])
-
   const loadAlerts = (take: number, skip: number) => {
     if (fetcher.state !== 'idle') return
     setIsSearchMode(true)
@@ -363,9 +311,11 @@ const ProjectAlertsInner = ({ deferredData }: ProjectAlertsInnerProps) => {
         setTotal(result.total)
       } else if (intent === 'delete-alert') {
         toast.success(t('alertsSettings.alertDeleted'))
-        if (page === 1) {
-          setIsSearchMode(false)
-          revalidator.revalidate()
+
+        if (page > 1 && alerts?.length === 1) {
+          const newPage = page - 1
+          setPage(newPage)
+          loadAlerts(DEFAULT_ALERTS_TAKE, (newPage - 1) * DEFAULT_ALERTS_TAKE)
         } else {
           loadAlerts(DEFAULT_ALERTS_TAKE, (page - 1) * DEFAULT_ALERTS_TAKE)
         }
@@ -374,7 +324,7 @@ const ProjectAlertsInner = ({ deferredData }: ProjectAlertsInnerProps) => {
       setError(fetcherError)
     }
     // eslint-disable-next-line react-hooks/exhaustive-deps
-  }, [fetcher.state, fetcher.data, t, page, revalidator])
+  }, [fetcher.state, fetcher.data, t, page])
 
   // Handle page changes - use fetcher for pagination
   useEffect(() => {
@@ -385,23 +335,15 @@ const ProjectAlertsInner = ({ deferredData }: ProjectAlertsInnerProps) => {
     // eslint-disable-next-line react-hooks/exhaustive-deps
   }, [page, canManageAlerts])
 
-  // Fallback load for client-side tab switches where deferred data is not present yet.
   useEffect(() => {
     if (!canManageAlerts) return
-    if (deferredData.alertsData) return
     if (isSearchMode) return
     if (fetcher.state !== 'idle') return
-    if (!_isEmpty(alerts)) return
+    if (alerts !== null) return
 
     loadAlerts(DEFAULT_ALERTS_TAKE, 0)
     // eslint-disable-next-line react-hooks/exhaustive-deps
-  }, [
-    canManageAlerts,
-    deferredData.alertsData,
-    isSearchMode,
-    fetcher.state,
-    alerts,
-  ])
+  }, [canManageAlerts, isSearchMode, fetcher.state, alerts])
 
   const queryMetricTMapping: Record<string, string> = useMemo(() => {
     const values = _values(QUERY_METRIC)
@@ -454,13 +396,7 @@ const ProjectAlertsInner = ({ deferredData }: ProjectAlertsInnerProps) => {
 
   const handleAlertSaved = () => {
     closeAlertSettings()
-    // Reload alerts after saving
-    if (page === 1) {
-      setIsSearchMode(false)
-      revalidator.revalidate()
-    } else {
-      loadAlerts(DEFAULT_ALERTS_TAKE, (page - 1) * DEFAULT_ALERTS_TAKE)
-    }
+    loadAlerts(DEFAULT_ALERTS_TAKE, (page - 1) * DEFAULT_ALERTS_TAKE)
   }
 
   const onDelete = (alertId: string) => {
@@ -474,12 +410,7 @@ const ProjectAlertsInner = ({ deferredData }: ProjectAlertsInnerProps) => {
 
   if (!canManageAlerts) {
     return (
-      <div
-        className={cx('flex flex-col bg-gray-50 dark:bg-slate-950', {
-          'min-h-including-header': !isEmbedded,
-          'min-h-screen': isEmbedded,
-        })}
-      >
+      <div className='flex flex-col'>
         <div className='mt-5 rounded-lg bg-slate-700 p-5 dark:bg-slate-900'>
           <div className='flex items-center text-gray-50'>
             <BellRingingIcon className='mr-2 h-8 w-8' />
@@ -534,15 +465,9 @@ const ProjectAlertsInner = ({ deferredData }: ProjectAlertsInnerProps) => {
 
   return (
     <>
-      {isLoading && !_isEmpty(alerts) ? <LoadingBar /> : null}
       <div className='mt-4'>
-        {_isEmpty(alerts) ? (
-          <div
-            className={cx('flex flex-col bg-gray-50 dark:bg-slate-950', {
-              'min-h-including-header': !isEmbedded,
-              'min-h-screen': isEmbedded,
-            })}
-          >
+        {alerts === null ? null : alerts.length === 0 ? (
+          <div className='flex flex-col'>
             <div className='mt-5 rounded-lg bg-slate-700 p-5 dark:bg-slate-900'>
               <div className='flex items-center text-gray-50'>
                 <BellRingingIcon className='mr-2 h-8 w-8' />
@@ -609,6 +534,6 @@ const ProjectAlertsInner = ({ deferredData }: ProjectAlertsInnerProps) => {
   )
 }
 
-const ProjectAlerts = ProjectAlertsWrapper
+const ProjectAlerts = ProjectAlertsInner
 
 export default ProjectAlerts
diff --git a/web/app/pages/Project/Settings/ProjectSettings.tsx b/web/app/pages/Project/Settings/ProjectSettings.tsx
index 6977b7585..a70015d6e 100644
--- a/web/app/pages/Project/Settings/ProjectSettings.tsx
+++ b/web/app/pages/Project/Settings/ProjectSettings.tsx
@@ -22,6 +22,7 @@ import {
   ShieldCheckIcon,
   CurrencyDollarIcon,
   DownloadIcon,
+  BellRingingIcon,
 } from '@phosphor-icons/react'
 import React, { useState, useEffect, useMemo, useRef } from 'react'
 import { Trans, useTranslation } from 'react-i18next'
@@ -65,6 +66,7 @@ import DangerZone from './tabs/DangerZone'
 import General from './tabs/General'
 import Revenue from './tabs/Revenue'
 import Shields from './tabs/Shields'
+import ProjectAlerts from './Alerts/ProjectAlertsView'
 import DataImportTab from './components/DataImportTab'
 
 const MAX_NAME_LENGTH = 50
@@ -353,6 +355,7 @@ const ProjectSettings = () => {
     | 'access'
     | 'captcha'
     | 'integrations'
+    | 'alerts'
     | 'revenue'
     | 'emails'
     | 'people'
@@ -403,6 +406,14 @@ const ProjectSettings = () => {
           iconColor: 'text-purple-500',
           visible: !isSelfhosted,
         },
+        {
+          id: 'alerts',
+          label: t('project.settings.tabs.alerts'),
+          description: t('project.settings.tabs.alertsDesc'),
+          icon: BellRingingIcon,
+          iconColor: 'text-cyan-500',
+          visible: !isSelfhosted && project?.role === 'owner',
+        },
         {
           id: 'revenue',
           label: t('project.settings.tabs.revenue'),
@@ -1225,6 +1236,18 @@ const ProjectSettings = () => {
               </div>
             ) : null}
 
+            {activeTab === 'alerts' && activeTabConfig ? (
+              <>
+                <TabHeader
+                  icon={activeTabConfig.icon}
+                  label={activeTabConfig.label}
+                  description={activeTabConfig.description}
+                  iconColorClass={activeTabConfig.iconColor}
+                />
+                <ProjectAlerts projectId={id} projectRole={project?.role} />
+              </>
+            ) : null}
+
             {activeTab === 'captcha' && activeTabConfig ? (
               <div>
                 <TabHeader
diff --git a/web/app/pages/Project/View/ViewProject.helpers.tsx b/web/app/pages/Project/View/ViewProject.helpers.tsx
index f23b603ee..05bfaec8e 100644
--- a/web/app/pages/Project/View/ViewProject.helpers.tsx
+++ b/web/app/pages/Project/View/ViewProject.helpers.tsx
@@ -2215,15 +2215,12 @@ const SHORTCUTS_TABS_MAP = {
   U: PROJECT_TABS.profiles,
   F: PROJECT_TABS.funnels,
   S: PROJECT_TABS.sessions,
-  A: PROJECT_TABS.alerts,
   R: PROJECT_TABS.errors,
 }
 
 const _SHORTCUTS_TABS_LISTENERS =
   'shift+t, shift+p, shift+u, shift+s, shift+f, shift+e, shift+r'
-const SHORTCUTS_TABS_LISTENERS = isSelfhosted
-  ? _SHORTCUTS_TABS_LISTENERS
-  : _SHORTCUTS_TABS_LISTENERS + ', shift+a'
+const SHORTCUTS_TABS_LISTENERS = _SHORTCUTS_TABS_LISTENERS
 
 const _SHORTCUTS_GENERAL_LISTENERS = 'alt+s,alt+ß, alt+b,alt+∫, alt+l,alt+¬, r'
 const SHORTCUTS_GENERAL_LISTENERS = isSelfhosted
diff --git a/web/app/pages/Project/View/ViewProject.tsx b/web/app/pages/Project/View/ViewProject.tsx
index e2e0a66dc..3394d27c6 100644
--- a/web/app/pages/Project/View/ViewProject.tsx
+++ b/web/app/pages/Project/View/ViewProject.tsx
@@ -10,7 +10,6 @@ import {
   SunIcon,
   WarningIcon,
   GaugeIcon,
-  BellRingingIcon,
   ChartBarIcon,
   FunnelIcon,
   GearIcon,
@@ -82,7 +81,6 @@ import {
   useCurrentProject,
   useProjectPassword,
 } from '../../../providers/CurrentProjectProvider'
-import ProjectAlertsView from '../tabs/Alerts/ProjectAlertsView'
 import AskAIView from '../tabs/AskAI'
 import ErrorsView from '../tabs/Errors/ErrorsView'
 import ExperimentsView from '../tabs/Experiments/ExperimentsView'
@@ -776,11 +774,6 @@ const ViewProjectContent = () => {
         label: t('dashboard.askAi'),
         icon: SparkleIcon,
       },
-      {
-        id: PROJECT_TABS.alerts,
-        label: t('dashboard.alerts'),
-        icon: BellRingingIcon,
-      },
       {
         id: PROJECT_TABS.experiments,
         label: t('dashboard.experiments'),
@@ -1126,10 +1119,6 @@ const ViewProjectContent = () => {
     }
 
     if (pair.period === 'compare') {
-      if (activeTab === PROJECT_TABS.alerts) {
-        return
-      }
-
       if (isActiveCompare) {
         compareDisable()
       } else {
@@ -1535,9 +1524,6 @@ const ViewProjectContent = () => {
                             {activeTab === PROJECT_TABS.funnels ? (
                               <FunnelsView />
                             ) : null}
-                            {activeTab === PROJECT_TABS.alerts ? (
-                              <ProjectAlertsView />
-                            ) : null}
                             {activeTab === PROJECT_TABS.profiles ? (
                               <ProfilesView tnMapping={tnMapping} />
                             ) : null}
diff --git a/web/app/pages/Project/View/components/ProjectSidebar.tsx b/web/app/pages/Project/View/components/ProjectSidebar.tsx
index 3277420b6..2163bcee9 100644
--- a/web/app/pages/Project/View/components/ProjectSidebar.tsx
+++ b/web/app/pages/Project/View/components/ProjectSidebar.tsx
@@ -64,7 +64,6 @@ const ICON_COLORS: Record<string, string> = {
   traffic: 'text-blue-500',
   performance: 'text-amber-500',
   funnels: 'text-teal-500',
-  alerts: 'text-cyan-500',
   // Product Analytics
   profiles: 'text-fuchsia-500',
   sessions: 'text-indigo-500',
@@ -399,12 +398,7 @@ const ProjectSidebar: React.FC<ProjectSidebarProps> = ({
     const groups: TabGroup[] = []
 
     const webAnalyticsTabs = tabs.filter((tab) =>
-      [
-        PROJECT_TABS.traffic,
-        PROJECT_TABS.performance,
-        PROJECT_TABS.funnels,
-        PROJECT_TABS.alerts,
-      ]
+      [PROJECT_TABS.traffic, PROJECT_TABS.performance, PROJECT_TABS.funnels]
         .filter(Boolean)
         .includes(tab.id as any),
     )
diff --git a/web/app/routes/projects.$id.tsx b/web/app/routes/projects.$id.tsx
index e724719ea..d861e90f9 100644
--- a/web/app/routes/projects.$id.tsx
+++ b/web/app/routes/projects.$id.tsx
@@ -25,7 +25,6 @@ import {
   getErrorOverviewServer,
   getProjectFeatureFlagsServer,
   getProjectGoalsServer,
-  getProjectAlertsServer,
   getFunnelDataServer,
   type TrafficLogResponse,
   type OverallObject,
@@ -38,7 +37,6 @@ import {
   type ErrorOverviewResponse,
   type FeatureFlagsResponse,
   type GoalsResponse,
-  type AlertsResponse,
   type FunnelDataResponse,
   type AnalyticsFilter,
 } from '~/api/api.server'
@@ -175,7 +173,6 @@ export const meta: MetaFunction<typeof loader> = ({ data, location }) => {
     [PROJECT_TABS.featureFlags]: t('dashboard.featureFlags'),
     [PROJECT_TABS.captcha]: t('common.captcha'),
     [PROJECT_TABS.ai]: t('dashboard.askAi'),
-    [PROJECT_TABS.alerts]: t('dashboard.alerts'),
     [PROJECT_TABS.experiments]: t('dashboard.experiments'),
     settings: t('common.settings'),
   }
@@ -310,8 +307,6 @@ export interface ProjectLoaderData {
   featureFlagsData?: Promise<FeatureFlagsResponse | null>
   // Goals data
   goalsData?: Promise<GoalsResponse | null>
-  // Alerts data
-  alertsData?: Promise<AlertsResponse | null>
   // Funnels data
   funnelData?: Promise<FunnelDataResponse | null>
   // Data import
@@ -431,7 +426,6 @@ export async function loader({ request, params }: LoaderFunctionArgs) {
   let errorOverview: Promise<ErrorOverviewResponse | null> | undefined
   let featureFlagsData: Promise<FeatureFlagsResponse | null> | undefined
   let goalsData: Promise<GoalsResponse | null> | undefined
-  let alertsData: Promise<AlertsResponse | null> | undefined
   let funnelData: Promise<FunnelDataResponse | null> | undefined
   let hasImportedData: Promise<boolean> | undefined
 
@@ -535,10 +529,6 @@ export async function loader({ request, params }: LoaderFunctionArgs) {
       goalsData = getProjectGoalsServer(request, projectId).then(
         (res) => res.data,
       )
-    } else if (tab === PROJECT_TABS.alerts) {
-      alertsData = getProjectAlertsServer(request, projectId).then(
-        (res) => res.data,
-      )
     } else if (tab === PROJECT_TABS.funnels) {
       // Fetch funnel data if funnelId is in URL
       const funnelId = url.searchParams.get('funnelId')
@@ -591,7 +581,6 @@ export async function loader({ request, params }: LoaderFunctionArgs) {
       errorOverview,
       featureFlagsData,
       goalsData,
-      alertsData,
       funnelData,
       hasImportedData,
     },
diff --git a/web/public/locales/en.json b/web/public/locales/en.json
index da9bbb826..a6b4abcbd 100644
--- a/web/public/locales/en.json
+++ b/web/public/locales/en.json
@@ -1734,6 +1734,8 @@
         "dangerDesc": "Destructive actions that cannot be undone.",
         "integrations": "Integrations",
         "integrationsDesc": "Connect external services to enrich your analytics.",
+        "alerts": "Alerts",
+        "alertsDesc": "Get notified about traffic spikes, errors, and custom events.",
         "revenue": "Revenue",
         "revenueDesc": "Track revenue and attribute sales to campaigns.",
         "import": "Import data",